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Privacy & Terms

How we handle your data and the terms that govern your use of Mature Masculinity.

Privacy Policy

Last updated: March 17, 2026

Mature Masculinity ("we," "our," or "the app") is committed to protecting your privacy. This policy explains what data we collect, why, and how we handle it.

We built this app to be as respectful of your data as it is of your time. We collect the minimum necessary to deliver a personalized experience and we never sell your information.

Data We Collect

Information you provide

  • Account data: Email address (if you create an account for cross-device sync)
  • Practice responses: Your affirmation ratings ("believe" / "don't believe"), selected emotions, and session completions
  • Focus area preferences: The categories you select (Confidence, Discipline, etc.)

Information collected automatically

  • Usage analytics: Session frequency, feature usage, and app performance metrics (collected anonymously)
  • Device information: Device type, OS version, and app version for crash reporting and compatibility

Information we do NOT collect

  • Location data
  • Contacts or address book
  • Photos, microphone, or camera access
  • Browsing history or activity outside the app
  • Financial or payment information (the app is free)

How We Use Your Data

Your practice data is used for one purpose: making your experience more personal and effective.

  • Personalization: Our ML engine uses your affirmation responses and emotion selections to tailor your daily deck
  • Mirror insights: Your emotional data generates the AI-powered reflections in the Mirror tab
  • Progress tracking: Session completions power your streak tracker and history
  • App improvement: Anonymized, aggregated usage data helps us improve the experience for everyone

We do not use your data for advertising. We do not build advertising profiles. There are no ads in the app.

Sharing & Storage

We do not sell your personal data. Period.

We may share anonymized, aggregated data with service providers who help us operate the app:

  • Cloud infrastructure: For secure data storage and sync
  • Analytics: Anonymized usage metrics to understand app performance
  • Crash reporting: To identify and fix bugs

Your practice data is encrypted in transit (TLS 1.3) and at rest (AES-256). We retain your data for as long as your account is active. If you delete your account, we delete your data within 30 days.

Mature Masculinity Ltd is the data controller for your personal data. We are registered in England and Wales and operate under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We process your personal data on the following lawful bases:

  • Consent (Article 6(1)(a)): When you create an account or begin using the app, you consent to our processing of your practice responses and emotional data to deliver a personalised experience.
  • Legitimate interest (Article 6(1)(f)): We process anonymised, aggregated usage data to improve the app. This does not override your rights or freedoms.
  • Contract (Article 6(1)(b)): Processing necessary to provide the service you have requested, including cross-device sync and progress tracking.

Data controller

Mature Masculinity Ltd
Registered in England and Wales
Contact: privacy@maturemasculinity.co.uk

Supervisory authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk

Your Rights Under UK GDPR

Under the UK GDPR and Data Protection Act 2018, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Delete your data and account
  • Export your data in a portable format
  • Withdraw consent for data processing at any time

To exercise any of these rights, contact us at privacy@maturemasculinity.co.uk. We'll respond within 30 days.

Terms & Conditions

Last updated: March 17, 2026

By downloading or using Mature Masculinity, you agree to these terms. If you don't agree, please don't use the app.

The app

Mature Masculinity is a personal growth tool that provides affirmations, emotional awareness exercises, and guided breathing. It is not a substitute for professional mental health care. If you are experiencing a mental health crisis, please contact a qualified professional or your local emergency services.

Your account

You may use the app without an account. Creating an account enables cross-device sync. You are responsible for maintaining the security of your account credentials. We are not liable for any loss resulting from unauthorized use of your account.

Acceptable Use

You agree not to:

  • Reverse-engineer, decompile, or disassemble the app
  • Attempt to access other users' data
  • Use the app for any unlawful purpose
  • Redistribute or resell the app or its content

Intellectual property

All content in the app — including affirmations, UI design, and AI-generated insights — is owned by Mature Masculinity or used under license. You may save and reference affirmations for personal use but may not republish them commercially.

Availability & changes

We strive to keep the app available and up-to-date but make no guarantees of uninterrupted service. We may update these terms from time to time. Continued use of the app after changes constitutes acceptance of the updated terms.

Limitation of liability

To the maximum extent permitted by law, Mature Masculinity is provided "as is" without warranty of any kind. We are not liable for any indirect, incidental, or consequential damages arising from your use of the app.

For privacy-related inquiries: privacy@maturemasculinity.co.uk

For general questions: hello@maturemasculinity.co.uk

Or visit our contact page.